Since our start in 1994, ABAX has striven to make materials based on research that don't duplicate what is already in the market. We are not "me too" publishers. We felt then and still feel, that the special needs of Asian learners are not being properly met, and that more suitable materials are still needed, that adapting European approaches to Asian markets is not always the answer - teaching materials need to be developed from the bottom up, for each context.
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